Services

Overview

Silver Package: Twitter Dual Persona Blog Promotion
Setup $ 500
Monthly Fee $ 250

Gold Package: Twitter Dual Persona Blog and Keyword Promotion
Setup $ 500
Monthly Fee $ 500

Platinum Package: Twitter Deluxe and Facebook Promotion
with Social Media Sentiment Report
Setup $ 1,000
Monthly Fee $ 750

Video Package
Setup $1,000
Monthly Fee $ 500

Optional Services:

Keyword Research $150/hour

These Social Media packages have been designed to communicate your messages and promote your corporate blog.

The short term effect of this will be an increase in flow of traffic to your blog and everything promoted on your blog which will lead to an increase in sales.

The longer term effect will be an increase in brand recognition and product visibility; improved customer retentions; increase in inbound links and search engine rankings.

The effect of social marketing increases over time. Continuity and consistency are key factors in a successful social media marketing campaign. It builds trust with potential customers and helps to establish brand loyalty.

Keywords are an important aspect of any online marketing endeavor. They place you into the conversation of your market place. Having the right keywords are important. You want to make sure that your message is being delivered to the right audience.

Additionally, educational keywords should comprise a large percentage of the terms used in social media, as the exchange of information is the intent of social media, not blatant marketing.

If you are uncertain as to the value of your existing keywords we can perform a quick market analysis of those terms that would help you to understand what role they play in your market and how likely they are to draw a large audience of potential customers to your site.

Silver Package – Twitter Dual Persona Blog Promotion
Setup $500
$250/month

This package is designed to increase your brand recognition and product visibility two different ways.

1. A branded twitter persona will promote your blog, follow industry leaders and engage other twitter users who indicate an interest in products such as yours.

2. A non-branded twitter persona, designed to attract potential customers and leads, will engage other twitter users indicating a potential interest in products such as yours.

A non-branded persona will help to build trust by appearing to be a third party that espouses your beliefs and promotes your products. Both personas will tweet all blog headlines as they occur, including a link to the current post in order to drive traffic to your blog. They will respond to direct messages and inquiries, passing those leads to your preferred customer relations vehicle, such as a specific email address, help desk, phone service, etc.

Using the link for Twitter, provided by this service, on your website will give a positive message to those browsing your site and allow potential customers an additional non-threatening entry point into your sales funnel.

Setup deliverables:

1. One branded twitter account. Either a new account will be generated or an existing account can be adopted and updated.
2. Industry leaders will be identified and followed, suggestions welcomed.
3. One non-branded, traffic oriented twitter account will be generated.
4. Twitter icon and link for branded twitter account will be provided to place on corporate blog and/or website.

Recurring monthly deliverables:

1. All blog post headlines generated during the month will be tweeted by both accounts.
2. Branded account will add a minimum of 10 followers each month.
3. Non-branded account will add a minimum of 50 followers each month.
4. Monthly status reports will show.
a. Twitter traffic to corporate blog.
b. Leads generated and handed to specified customer relations vehicle.
c. Quantities of followers added to each twitter account.

Gold Package – Twitter Dual Persona Blog and Keyword Promotion
Setup $500
$500/month

This package is designed to increase your brand recognition and product visibility two different ways.

1. A branded twitter persona will promote your blog, follow industry leaders and engage other twitter users who indicate an interest in products such as yours.

2. A non-branded twitter persona, designed to attract potential customers and leads, will engage other twitter users indicating a potential interest in products such as yours.

A non-branded persona will help to build trust by appearing to be a third party that espouses your beliefs and promotes your products. The non-branded persona will tweet 1 keyword rich tweet per week, using links to drive traffic to your blog. Additionally, both personas will tweet all blog headlines as they occur, including a link to the current post in order to drive traffic to your blog. They will respond to direct messages and inquiries, passing those leads to your preferred customer relations vehicle, such as a specific email address, help desk, phone service, etc.

Setup deliverables:

1. One branded twitter account. Either a new account will be generated or an existing account can be adopted and updated.
2. Industry leaders will be identified and followed, suggestions welcomed.
3. One non-branded, traffic oriented twitter account will be generated.
4. Twitter icon and link for branded twitter account will be provided to place on corporate blog and/or website.

Recurring monthly deliverables:

1. All blog post headlines generated during the month will be tweeted by both accounts
2. 4 additional keyword rich tweets will be tweeted from the non-branded account
3. Branded account will add a minimum of 20 followers each month.
4. Non-branded account will add a minimum of 100 followers each month.
5. Monthly status reports will show
a. Twitter traffic to corporate blog.
b. Leads generated and handed to specified customer relations vehicle.
c. Quantities of followers added to each twitter account.

Platinum Package – Twitter Deluxe and Facebook Promotion
with Social Media Sentiment Report
Setup $1000 - $750/month

You need to be informed about what other are saying about your products and your company to promote effectively. This package will keep your finger on the pulse of market conversations regarding your company and increase your brand recognition and product visibility in four different ways.

1. A branded twitter persona will promote your blog, follow industry leaders and engage other twitter users who indicate an interest in products such as yours.

2. A non-branded twitter persona, designed to attract potential customers and leads, will engage other twitter users indicating a potential interest in products such as yours.

3. A branded Facebook account will be used for promotion, information and to increase brand recognition. Icon and link are provided to include on corporate blog and/or website. Fans and friends are created naturally through the links on your website and blog only.

4. Daily Social Media Digest delivered to your email will keep you in-the-know about who is saying what about you and your business.

Using the links for Twitter and Facebook, provided by this service, on your website will give a positive message to those browsing your site and allow potential customers additional non-threatening entry points into your sales funnel.

Know what others are saying about your products and company with our social media digest that gives you insight into the conversations on twitter, blogs and video involving your and your brand.

Setup deliverables:

Recurring monthly deliverables:

1. All blog post headlines generated during the month will be tweeted by both accounts.
2. Up to 8 additional tweets provided by the customer and submitted at least a week in advance will be tweeted through the branded account.
3. One “hot breaking” tweet provided by customer will be posted within 24 hours of submission.
4. 4 additional keyword rich tweets will be tweeted from the non-branded account.
5. Branded account will add a minimum of 30 followers each month.
6. Non-branded account will add a minimum of 150 followers each month.
7. Facebook account will be promptly updated with blog post headlines.
8. Daily email of a social media digest.
9. Monthly status reports will show.
d. Twitter traffic to corporate blog.
e. Leads generated and handed to specified customer relations vehicle.
f. Quantities of followers added to each twitter account.

Video Package Setup $1000 $500/month

Video is one of the best converting mediums in marketing. Highly trafficked, easily consumed it is one of the most effective forms of communication on the internet today. It’s an important aspect of your online marketing that will funnel targeted traffic into your sales funnel.

Now your message can be widely distributed across multiple networks, available to virtually everyone on the web, for an affordable price. Let us take the pain and technical issues out of your video marketing campaign.

This package will distribute two videos throughout all account networks every month. These videos will be added to your branded YouTube account and specified playlist.

When combined with one of the above social packages, we can include video release announcements into Twitter and Facebook.

Setup deliverables: Multiple video accounts setup and branded where possible (accounts may vary depending on popularity and availability):
DailyMotion,
Yahoo,
Metacafe,
Blip.tv,
Brightcove,
Viddler,
Vimeo Plus,
Sevenload,
MSN Video,
And more…

YouTube account Branded and Play List links. Your YouTube account will be branded and two play lists will be created that can be used on blog or website. This allows you to control the videos displayed on your sites, rather than your viewers having the option to select random related videos from that have nothing to do with your company or your brand, and may even be promoting your competitors.

Recurring monthly deliverables:
Up to two videos posted to all video accounts and added to your YouTube playlist.
Embed links for each specific video will be emailed to you as videos are posted.
Monthly report of posting sites for each video.
Monthly report of video views by video platform and video.
Monthly report of video views by video.

Video Package Note: To be most effective, you will need to provide keywords and descriptions with each of your videos, as well as a desired destination URL for platforms, such as YouTube. To maximize distribution videos must be under 10 minutes and in an acceptable format. Technical details are available upon request.

Twitter Packages Note: We abide by the TOS of twitter; we do not perform bulk follows and unfollows. We take the time to find quality and related followers who are more likely to become your customers. The overall traffic and conversion success of these programs is dependent upon your active blog postings; we suggest a minimum of two posts per week.

eMarketing Consulting

Services

Overview